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    Author: tuvanweb_gapit

    Cracking The 5 Most Crucial Marketing Skills Secret

    Posted on by tuvanweb_gapit

    Facing the explosive era of advertising on the Internet, businesses have to compete more fiercely. The booming field of Digital Marketing offers an opportunity to reach online customers, while also presenting challenges that require adept application of skills in communication activities.

    The upcoming years are promising and exciting for the Digital Marketing industry as more and more people tend to make online purchases. This trend has prompted companies to shift their focus toward digital platforms to enhance their customer reach and drive sales growth. However, to succeed in a rapidly evolving market, Digital Marketers need to master the following five fundamental skills:

    Marketing requires different skills. Source (Serendipty n.d)

    Copywriting: Words are power. Source (ATLS n.d)

    1. Copywriting

    The development of AI-powered writing tools can not replace the value of human content creators; on the contrary, it allows us to leverage AI to write advertisements faster and more effectively. In digital marketing, mastering the skill of copywriting is a way to enhance the persuasiveness of advertising content, generate empathy in readers, and bring them closer to making a purchase decision.

    To create effective advertising content, content writers need to develop logical thinking, creativity, flexibility in understanding customer psychology, and foundational knowledge of article structure, keywords, and SEO.

     

    Search Engine Optimization is an essential tool in digital marketing. Source (Quach Quynh n.d)

    2. SEO – Search Engine Optimization

    Search Engine Optimization, commonly known as SEO, is an essential tool in digital marketing. Why is it said so? SEO helps marketers optimize their websites to achieve higher rankings on search engine result pages. Additionally, SEO helps increase website traffic, thereby boosting opportunities for product sales.

    To optimize SEO, users need specialized knowledge and understanding of various aspects, including keyword and website analysis skills, competitor identification, proficient SEO techniques, understanding of user experience, and the ability to evaluate the quality of SEO content.

    The effectiveness of SEO primarily relates to its ranking. The higher the ranking, the greater the likelihood of users clicking on the website. Instead of scrolling down or searching on subsequent pages, users tend to click on the top-ranked content displayed on the first page when searching for keywords.

     

    Marketing through touchpoints on social channels. Source (OnShop n.d)

    3. Social Media Marketing

    Social media is a potential market for creativity and innovation. The latest statistics in 2023 indicate that nearly 60% of the world’s population uses social media. Among them, the most popular platforms are Facebook with 2.9 billion users, YouTube with 2.6 billion users, Instagram with 1.47 billion users, and the recent fastest-growing platform, TikTok, which reached 1 billion users in a short period of time after its launch.

    The opportunity to reach a large number of potential customers through social media platforms also poses a challenge to the creativity of marketers. Innovation requires quick updates on diverse, unique, and engaging forms of content on these platforms. Therefore, social media communication demands a higher level of expertise in creating an appealing online presence to seek and develop one’s own customer base. However, to acquire customers, it is essential to have a solid grasp of the following fundamental social media communication skills:

    + Understanding current communication strategies.

    + Understanding the functions of each social media platform.

    + Responding to customer feedback to gain insights into their needs and enhance interaction.

     

    People analyze data to make accurate decisions. Source (CareerBuilder n.d)

    4. Data Analysis

    Data has become an indispensable factor in the field of marketing and has garnered the attention of experts. With its ability to provide valuable information, data empowers them to make better-informed decisions.

    Over time, the increasingly important role of data has been affirmed. Marketing experts utilize data analysis techniques to assess effectiveness and improve their marketing strategies. Proficiency in data analysis and research brings numerous benefits to the communication process, from collecting and evaluating data on customer satisfaction to making accurate predictions and conclusions about the collected data results.

     

     Email marketing is an effective tool that contributes to increasing awareness of products and services. Source (MISA AMIS 2021)

    5. Email Marketing

    Email marketing is a powerful tool for building customer relationships and driving sales. With email marketing, you can send direct messages to your target customers. Moreover, email marketing is an effective tool that contributes to increasing awareness of the products and services your business offers and creates a stronger bond with customers.

    To become a successful email marketer, you need to understand how to create effective email campaigns, segment your email lists, and measure the feasibility of your campaigns. You also need to have the ability to write compelling ad copy and design visually appealing email templates.

    Digital marketing is an opportunity for everyone to grow their business. Source( VN4U n.d)

    With the continuous development of digital marketing, Copywriting, SEO, Social Media Marketing, Data Analysis, and Email Marketing have proven their strength and impact in brand building, increasing engagement, and driving sales. By combining and maximizing these elements, marketers can go further in building successful strategies and impressing customers to achieve sustainable growth in the competitive digital market.

     

     

    Illustration (Comic) – An inspiring content trend

    Posted on by tuvanweb_gapit

    Illustration (Comic) is a form of content creation preferred by creators because of its flexibility and ability to convey a positive and receptive message.

     

    What is Illustration (Comics)?

    Illustration (Comics) is a form of content creation that uses hand-drawn images to build stories, narratives, or specific actions. Through these contents, they contribute to conveying messages or cleverly integrating products of brands in a friendly and delicate way.

    Some of the famous fictional Comics characters on social media are:

     

    1. Tho Bay Mau (Rainbow Bunny): 3.374.458 likes

    Tho Bay Mau is a series of stories revolving around a bunny with an expressionless face and his friends with hilarious life stories.

     

    2. Ve bay (2.237.830 lượt thích)

    The Ve bay team focuses on building humorous stories that are familiar to young people through a very diverse character system.

    3. Tuyet Bich Collection (Snow White Collection): 1.990.125 likes

    Inspired by famous Disney cartoon characters such as Snow White, Cinderella, The Little Mermaid… Tuyet Bich Collection’s content is funny stories with surprising endings.

    4. Thang Fly Comics: 1,4 million followers

    The main character Pikalong – an unlucky but always optimistic dragon, is the basis for Thang Fly Comics group to develop many other characters with different personalities. They create stories with diverse themes, ranging from current issues, humorous trends to clever situations that promote products.

    5. Ba Gia Keu Ca (Complaining Old Lady): 987K likes

    Old, fat, single, addicted to food and cosmetics… “Ba Gia Keu Ca” wins the heart of most female Facebook users since they find themselves in this character.


    And there are many more interesting cartoon characters that reflect the reality of social life, conveying content in many fields and professions… It can be said that illustration is gradually becoming an indispensable form when businesses implement communication strategies on social media platforms.

     

    The communication effectiveness of illustrations

    In the fierce competition of creative content on social media nowadays, illustrations can attract readers, especially young people with many advantages:

    • It can create empathy and make readers easily absorb content and messages from short, witty, close stories. Therefore, these posts help increase interactions significantly.
    • It can bring novelty to the content with high creative and “fiction” ability based on the author’s imagination.
    • It is a flexible hand-drawn form that does not depend too much on available images sources, so it can drive imagination and creativity.
    • It is also a form of subtle advertising that can showcase products of brands.

    Content creators can easily embed messages or promote products through illustrations – Products by GAPIT Media

    • It is a cost-effective method that does not require an expensive production process like organizing a photoshoot with a large ekip. An experienced team can bring these contents to life on the drawing board with an optimized budgets.
    • It makes brand image friendlier to customers through cartoon characters.

    Through illustrated content, brand image is friendlier to customers – Products by GAPIT Media

    As technology advances, Internet users are become more and more skeptical, which challenges communicators to be creative and innovative. In the face of work pressure, illustration (comics) can still be a potential form of bringing positive and fun messages to the public.

    The differences between types of video: Animation, Motion Graphic and Stop Motion

    Posted on by tuvanweb_gapit

    As a form of content, video can easily and effectively communicate messages, making it popular and engaging on the internet. Depending on the advertising goal and brand, different video types can be used, each with its own features and uses. In this blog, we will explore  three popular types of video: Animation, Motion Graphic and Stop Motion.

    The concept of different video types:

    A fulfilled New year story conveyed through the form of Animation

    1. Animation:

    Animation is a technique that uses a series of moving images (frames) to create a dynamic picture with the purpose of recreating actions, events, emotions, or characters in a story. Any technique that can make static objects or images move is Animation, such as: hand-drawn animation, Anime, Claymation, or Motion Graphics.

    Motion Graphics video combined with live-action footage.

    2. Motion Graphic:

    Motion Graphics is a technique that creates moving images by using graphic elements such as text, charts, and static images. Through this form of video, we can illustrate abstract ideas that are difficult to explain with words or static images. Motion Graphics are usually made with 2D and 3D graphic images.

    Shaun The Sheep making process with Stop Motion technique

    3. Stop Motion:

    Stop Motion is produced by taking many static photos of objects and recording their movements. The subject will be moved slightly and photographed until the scene is completed. Then, these photos are stitched together into a moving film. This technique allows the authors to create motion effects that cannot be done by Animation or Motion Graphics. The subject of Stop Motion can be objects made of clay, paper, dolls, or real objects that are controlled by hand.

    A Motion Graphics Video produced by GAPIT Media

    Differences between video types:

    Each video type has different features and applications that suit different advertising purposes and brands. Therefore, we need to understand these features to use them effectively for the products.

    • Motion Graphics, Stop Motion are forms of Animation.
    • In marketing, Animation is often used to create short stories, introduce products or services of brands.
    • Motion Graphics is often used to explain complex concepts or show the development of products or services of brands.
    • Animation focuses on conveying content, stories through characters, settings, movements.
    • Motion Graphics brings movements to static designs without following a specific storyline.
    • Stop Motion creates unique motion effects that cannot be done by Animation or Motion Graphics.
    • Stop Motion is suitable for real subjects such as toys, food. This helps create communication products that are realistic and close to the viewers.

    With these advantages, Motion Graphics is ideal for sketching the overall picture or highlighting events and illustrating the meaning; it is often used without stories or narration. Animation is better for focusing on the emotional aspects of the story or creating a connection with customers. Stop Motion is suitable for conveying the realism and closeness of the product in a unique way.

    Introduce GAPIT Media – Full Service Digital Marketing Agency

    Posted on by tuvanweb_gapit

    Newly launched but not a “rookie,” GAPIT Media confidently asserts its capabilities and development potential by independently separating from GAPIT Communications, which has nearly two decades of operation. 

     

    GAPIT Media is officially launched

    On April 11, 2023, the GAPIT Media debut event was successfully held with the attendance of the leadership board of GAPIT Communications, GAPIT Media, and all employees of both companies. From the beginning, GAPIT Media has kicked off with a strategic vision to become a leading Full-Service Digital Marketing Agency in Vietnam.

    GAPIT Media Team

    GAPIT Media emerged as a separate entity from GAPIT Communications, a reputable and experienced company with nearly two decades of operation in the digital technology field. As a result, GAPIT Media inherits the advanced values from the digital technology foundation to drive its development, promising to deliver outstanding digital transformation value and enhance efficiency in communication activities.

    At the launch, GAPIT Media’s CEO, Ms. Nguyen Kieu Anh shared that: “With our core goal of using technology as a bridge to drive communication activities, GAPIT Media aims to accompany businesses in spreading meaningful messages more effectively, providing customers with creative solutions and catching up with trends”.

    Despite being a newly established company, GAPIT Media is not a fresh “rookie” in the marketing industry. The company has already gained experience and become a sustainable partner of many major clients, including NAPAS, Bayer Vietnam, VietinBank, MobiFone, BIDV, Chicco, Roche Vietnam, and more. At the launch time, GAPIT Media is actively running two impactful campaigns: “EZ Papa” of Chicco Vietnam in collaboration with rapper Justatee, and Living a “Profitable” Life of VietinBank in collaboration with artist, rapper Den Vau.

    Two of GAPIT Media’s numerous main initiatives at the time of the company’s debut

    The ambition to lead the communications industry with breakthrough thinking

    With the aim of becoming a leading Full-service Digital Marketing Agency, GAPIT Media strives to provide comprehensive solutions, including the following services:

    • Strategic Planning:

    Consulting on Brand Positioning and Development, and overall Communication Strategy.

    • Creative Solution:

    Social media communication, press communication, website and application design, scriptwriting, and production.

    • Media Booking:

    Advertising placement on offline media channels, billboards, OOH (Out-of-Home) advertising, and online platforms.

    • Influencer Marketing:

    Conveying messages and promoting campaigns through a network of Key Opinion Leaders (KOLs) and Celebrities.

    • Digital Performance:

    Marketing on display networks, search networks, multi-platform social media, and e-commerce platforms.

    • Event & Campaign Marketing:

    Organizing events and activation activities, creating awareness and experiential campaigns, and executing communication campaigns.

    Through these services, GAPIT Media aims to deliver comprehensive and innovative solutions, meeting the diverse needs of clients in the digital marketing landscape.

    GAPIT Media’s mission is to establish itself as a dependable collaborator for companies in their efforts to reach audiences with compelling content and innovative services by harnessing the power of technology. The firm’s ultimate goal is to provide assistance to firms in establishing long-term values.

    GAPIT Media’s Client

    The factor that makes GAPIT Media have an outstanding performance lies in the values it brings to businesses through comprehensive Digital Marketing solutions, enhancing practical communication activities. The company offers strategic consulting and implementation services with solutions tailored to the specific development of each business. Furthermore, it conducts in-depth research and analysis of the internal aspects of the business to provide reasonable proposals. Besides, GAPIT Media uses a combination of insight-driven, behavioral-data-driven, and deployment-experience-driven methodologies to optimise the success of each campaign. Therefore, each campaign is carefully monitored and tweaked for maximum effectiveness.

    With a fresh mindset and a solid foundation in technology, let’s look forward to the groundbreaking advancements that GAPIT Media will bring to the field of communications in the near future.

    GAPIT Media and VietinBank spread the campaign Living a “profitable” life

    Posted on by tuvanweb_gapit

    Only 1 week after launching, Living a “profitable” life successfully entered the TOP 5 media campaigns of March 2023 with positive media effects.

     

    GAPIT Media accompanied media with VietinBank in the campaign Living a “profitable” life

    Living a “profitable” life campaign celebrated the 35th anniversary of VietinBank

    Living a “profitable” life is a key campaign in 2023, marking a strong transformation of VietinBank in the new period. With the companionship of artist, rapper Den Vau, the campaign aimed to strongly spread positive values ​​and explosive activities that bring “profit” to the community.

    As a creative agency, GAPIT Media has accompanied Living a “profitable” life in the booming phase. We created Social Media posts, write press releases and online newspapers, designed banners for Out-of-home Advertising…

    A social media post from GAPIT Media on VietinBank’s Fanpage

    PR products made by GAPIT Media in the campaign

    Positive effects from the community

    In just 2 minutes and 54 seconds, TVC “I am Den” – the companion statement of Den and VietinBank quickly became the first successful touchpoint, opening the campaign Living a “profitable” life. TVC quickly reached nearly 300.000 views, more than 5.000 interactions and more than 3.500 shares after only 24 hours of launch.

    Commenting on the campaign’s opening product, experts and famous artists also gave flattering words when sharing TVC. Even within VietinBank, the campaign’s spirit has spread to 24.000 officers, joining hands to share and carry out practical activities for the community.

    The opening TVC of the campaign received praise from talented directors

    Launched quite late near the end of March 2023, Living a “profitable” life only needed about a week to be in the TOP 5 communication campaigns of March 2023 (*). This is the first time a Big 4 Bank campaign has topped the media campaign of the month, alongside units with large budget investments and comprehensive strategies such as Lazada, PNJ, Panasonic, Oppo.

    The positive effect from the starting point is the result of collective efforts in communication activities. These achievements contribute to giving VietinBank a fresher appearance in the eyes of the public, demonstrating the bank’s efforts to enhance activities for the genZ segment in 2023.

    (*) According to Kompa’s Top trending social media report in March 2023

    EZ Papa – An inspiring campaign for modern fathers

    Posted on by tuvanweb_gapit

    The Chicco brand’s EZ Papa campaign has received significant attention within the parenting community. The campaign’s ability to influence further reinforced the brand’s commitment to spreading its meaningful message. 

     

    “EZ Papa” MV reached Top 3 Trending after 3 days of release

    The music video “EZ Papa” by rapper JustaTee, in collaboration with the Chicco brand, has garnered significant support from the music-loving community. In particular, fans of “idol CiCi” – the daughter of the artist and rapper JustaTee – have shown enthusiastic support for the song. Within just three days of its launch, “EZ Papa” reached the Top 3 Trending on the Vietnam YouTube chart, achieved 1 million views in just 70 hours, and garnered thousands of comments and shares from various community groups.

    JustaTee’s cute, funny “EZ Papa” MV featuring his daughter CiCi

    In the MV’s opening scene, JustaTee appears as a successful father deeply passionate about his singing career. However, this image is quickly contrasted with a chaotic household and the realization that his “career” as a father is currently struggling.

    The narrative of EZ Papa revolves around JustaTee’s real-life experience of juggling two roles simultaneously: that of a successful man and a busy father. Despite his demanding career, he is also a dedicated caregiver to his young children, often donning the “clothes” of a father. This poignant reality resonates with parents across the board, tugging at their heartstrings.

    JustaTee plays and explores products from Chicco with his daughter

    The music video “EZ Papa” by JustaTee delivers a strong message about the vital role of fathers in raising their children and emphasizes the need to break down outdated stereotypes about gender roles in childcare. The video stresses the importance of fathers staying involved and present in their children’s lives, even when facing complex and challenging times. This message is in line with the values of Chicco, a popular Italian children’s brand that emphasizes nurturing and supporting children’s development. In summary, “EZ Papa” aims to inspire modern fathers and their spouses to take an active role in raising their children.

    Resonant activities created a widespread impact

    The music video is a part of the communication campaign for the Chicco brand that GAPIT Media strategically planned and executed. Due to the successful synergy between these communication initiatives, the EZ Papa campaign generated significant spillover effects. This demonstrates the effectiveness of GAPIT Media’s tactics in achieving the desired outcome for our clients.

    With Chicco as your companion, the journey of parenthood becomes easy and full of joy

    GAPIT Media has developed a comprehensive communication plan that effectively builds a connection with parents through an empathetic approach while incorporating the brand’s values and unique product features. The EZ Papa campaign, designed exclusively for Chicco, showcases the brand’s expertise in the mother and baby industry, emphasizing their commitment to supporting parents in nurturing their child’s future. 

    Resonant communication activities in the campaign

    Specifically, GAPIT Media has executed a comprehensive range of initiatives, which encompass the creation of viral content routes across various social media platforms, namely Tiktok, Youtube, and Facebook. Additionally, a Landing page was developed with the objective of increasing awareness about the campaign’s message, which emphasizes the crucial role of fathers in nurturing their children. The media outreach campaign included press communication, collaborations with KOLs/influencers on various social media platforms, and generating product reviews as well as testimonial videos. Furthermore, to augment brand visibility, a Mini Contest titled “Let’s make EZ Papa with Chicco” was organized, which successfully contributed towards amplifying brand awareness and expanding reach.

    See more information about the EZ Papa campaign here: (LINK CASE STUDY)