Rose Town – Creating value for life
Xuan Mai Corp is a company that operates in the fields of construction, real estate, and energy that evolved from a large concrete panel factory with the same name. Xuan Mai Corp is the developer of several prominent projects, such as: Eco Green Sai Gon, Rose Town apartment complex, Xuan Mai 11T2 apartment building, and more.
Strategic Planning, Creative Solution, Digital Performance
With GAPIT Media’s strategic guidance and execution, Rose Town successfully attracted potential customers and positioned itself as a reliable partner to find an ideal home. This project also showcased Xuan Mai Corp’s reputation and quality as a developer.
Rose Town is a modern and luxurious project of apartments, townhouses, and office spaces at the south entrance of Hanoi. In August 2022, Xuan Mai Corp launched the most beautiful and modern apartment tower in the project, DV0. The project aims to provide a comfortable and ideal home for every family.
Rose Town was the perfect place for customers seeking a cozy and comfortable home. The project also provided a living environment that was green, clean, and peaceful.
Through social media, Rose Town shared useful information about the project, attractive sales policies, transparent legal documents, and enhanced the project’s recognition to attract potential customers.
In the first 4 months, GAPIT Media built the basic information and increased brand recognition for the project to the audience from 25 to 55 years old, located in Hanoi (focusing on the districts around Hoang Mai, Thanh Xuan, Ha Dong, Dong Da, Nam Tu Liem, Cau Giay).
In the next 9 months, GAPIT Media maintained posting content about the project, sales policies, and ran remarketing ads on the customer segment to stimulate their interest.
- 78 posts on Fanpage with different formats and content
- 50,000 interactions on Fanpage in one month
- 1,000,000 impressions to the customer segment in Hoang Mai, Thanh Xuan, Ha Dong, Dong Da, Nam Tu Liem, Cau Giay.