Success Story
Success Story
GAPIT Media has planned a re-branding strategy to create a fresh and reputable image for VCI while also being more approachable to the target customers. Through appropriate communication direction and consistent brand image affirmation, VCI quickly established a distinct position in the market.
Context
Context
Objectives
Objectives
Approach
Approach
- Analyze brand, product, and service information; thereby, complete the brand identity package for VNPT Cyber Immunity, including: VNPT Cyber Immunity brand story; New logo designs in both static and dynamic formats; Brand guidelines; Credentials; Website design
- Create the mascot character, VIC the turtle, to become the brand ambassador for VCI; then develop a set of stickers with 12 different expressions and actions that align with the brand.
- Design user experience (UX) for the website, including a homepage and 6 subpages, with a modern and user-friendly style.
- Produce the Cyber Homies podcast series with 5 captivating topics, providing expert analysis on professional issues as well as personal insights and career sharing.
- Produce 3 videos introducing products and services to provide customers with comprehensive, accurate, and easy-to-understand information.
- Spread the brand, product, and service story through popular pages and groups such as Vietcetera, Lost Bird, J2TEAM Community, Maybe You Missed This F***king News, etc.
- Create social media content for the CSR project: Protecting children in the online environment.
- Operate Facebook and website advertisements to increase website traffic and user engagement with VCI’s owned channels.
RESULT
3,029 Hot page, hot group Engagement
10,443 Video views
2,000,000 Podcast listens
Booking Hot page, hot group:
- 2,826 likes
- 183 comments
- 20 shares
Video view: 10,443 views, achieving 104% of the set KPI
Postcard: Achieved over 2 million listens across all platforms
Works /Feature Projects