Phu My Fertilizer wears a modern and smart farmer’s coat
Phu My Fertilizer is one of the key products of PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo) – a leading fertilizer manufacturer in Vietnam.
GAPIT Media implements Creative Solution and Digital Advertising strategies, comprehensively developing Phu My Fertilizer’s social channels
As a pioneer in the field of fertilizer production, Phu My Fertilizer needs to implement more creative activities to spread its professional, fresh and friendly image to the public.
Expanding its recognition on social channels, Phu My Fertilizer is gradually covering with the potential to reach not only target customers but also other groups – those who care about the development of agriculture and fertilizer in the 4.0 era.
GAPIT Media and Phu My Fertilizer have become partner since 2021. Back then, Phu My Fertilizer brand had a certain market coverage thanks to factors such as: seniority, business reputation, programs at points of sale, community activities… However, Phu My Fertilizer’s recognition on social channels was not really distinctive.
According to the report of We are social in January 2021, the total population of Vietnam is 97.8 million, but only 37.7% of the population lives in urban centers, up to 62.3% live in rural areas. In addition, with 91% of rural people accessing the internet for shopping, entertainment, health and education, the demand for internet use has increased significantly… Phu My Fertilizer needs to strongly deploy Digital Marketing activities to reach the maximum potential consumers in rural areas and regions with major agricultural occupations.
Phu My Fertilizer aimed to build an image of a modern, friendly and close agricultural expert. At the same time, GAPIT Media played the role of guiding and spreading that image to a diverse group of customers:
- For Farmers and Distributors: Provide useful information from Phu My Fertilizer; thereby trusting the brand, choosing to buy/sell the product..
- For the mass: Increase brand awareness of Phu My Fertilizer as an agricultural expert accompanying modern farmers 4.0; showing a positive view of the brand; stimulating interest and regular interaction with the brand on social media.
- Research & Propose Communication Strategy: After conducting in-depth research on market overview and project information, GAPIT Media proposed a comprehensive Communication Strategy to maximize the features on Zalo and Facebook ecosystem, including: Zalo OA, Facebook Feed, Facebook Watch, Facebook Messenger… to boost brand recognition.
- Effective Operation and Management: With a huge amount of professional knowledge from agricultural experts and requirements for creativity, GAPIT Media’s operation process starts from constantly updating new knowledge, applying breakthrough thinking ability and closely optimizing efficiency at each stage of implementation.
Phu My Fertilizer changed its appearance completely, leaving a strong impression with an image of a modern and friendly agricultural expert, providing diverse, attractive and consistent content on social platforms.
Zalo OA channel achieved significant growth in the first month GAPIT Media operated:
- Increased 1.759% views
- Increased 100% shares
- Increased 12.889% followers
- 98% of Fanpage content reached at least 800 – 1000 interactions
- Growth over 100% new video compared to total number of videos on Fanpage in the last 5 years
- Maintain stable video interaction, average growth from 1.000 – 3.500 interactions