Explosive summers with Hyundai Jump School
About Hyundai Jump School
Hyundai Jump School is a sponsored volunteer education program by Hyundai Motor Group in South Korea, aimed at supporting students in difficult circumstances.
Services
- Designing the campaign’s Key Visual with the program’s message.
- Creating social media content.
- Connecting with Key Opinion Leaders (KOLs) / Key Online Community members (KOCs) for media outreach.
- Managing Facebook Ads.
Success story
Hyundai Jump School Season 3 successfully reached its target by receiving 1,000 volunteer registrations, achieving a satisfying outcome. The media content generated a positive impact by utilizing diverse themes and engaging the younger generation. The program’s success serves as a solid foundation for future advancements in upcoming seasons.
Context
In the face of intense job competition due to the economic downturn and social inequality issues in education, Hyundai Jump School provides an opportunity for students to engage in meaningful activities, personal development, expanding networks, career advancement, and receiving valuable scholarships.
Hyundai Jump School need an inspirational campaign, capable of spreading a meaningful message to volunteers, rallying them together to participate in their annual volunteering journey.
Objectives
Because there was a lot of intriguing content on Fanpage, the Hyundai Jump School program could get closer to students at universities in Ha Noi and attract 1000 applications.
Approach
- Research and Proposal: GAPIT Media conducted research on the target audience of the campaign to identify common interests, thereby proposing suitable directions and communication channels.
- Evaluation of past communication activities: Assessing the previous years’ communication efforts, identified strengths and weaknesses, and provided effective communication solutions for the upcoming year.
- Efficient Operation and Management through content optimization and advertising budget optimization.
- 475 students at 15 project sites are provided assistance
- 8.237.925 study hours and skill development *
- Save 823.792.500.000 VNĐ additional tutoring costs (Referencing current tutoring fees: 100,000 VND/hour).
