Paving the “Way to the Cloud” for MobiFone Cloud
About MobiFone
MobiFone Telecommunications Corporation, operating under the Ministry of Information and Communications, is one of the three largest mobile networks in Vietnam.
As a frontrunner in the digital infrastructure transformation strategy, MobiFone International Telecommunications Center is actively developing comprehensive Cloud IaaS solutions to cater to the diverse data storage, management, and sharing needs of both individual and corporate customers.
Services
- Strategic Planning
- Creative Solution
- Digital Performance
Success Story
The successful launch of MobiFone Cloud is a testament to the close collaboration between MobiFone and GAPIT Media, marked by the effective implementation of a well-structured communication strategy.
Context
In 2023, amidst the growing demand for cloud computing, MobiFone embarked on developing a new product and launched the MobiFone Cloud ecosystem. This ecosystem offers a wide range of cloud solutions for businesses and individuals, including MobiFone Cloud, Hosting, Co-location, and mobiCloud.
To ensure a successful market entry and positioning for its cloud services, MobiFone required a well-planned communication campaign to introduce its new products and reach its target audience.
Objectives
- Position the new MobiFone Cloud brand: Emphasize its development by Vietnam’s first network provider, highlighting its long-standing brand reputation, superior service quality, and exceptional customer care.
- Prepare sales materials providing information about the new products and services.
Approach
GAPIT Media addressed MobiFone’s requirements through the following initiatives:
- Designed, purchased domain names & hosting for the MobiFone Cloud Landing page
- Designed key visuals for MobiFone Cloud products
- Produced Motion Graphics Videos to introduce new products and services
- Designed sales materials including Leaflets and Brochures
- Initiated and created content on the LinkedIn platform
- Designed a set of Banners for new products
- Digital Ads:
– Image advertising on the Mobile App system
– LinkedIn advertising
– Native Video advertising
– Under-Image Banner advertising
All planned items were successfully completed
- Image advertising on Mobile app system:
- Total KPI: 100,000 clicks
- Actual performance: 100,663 clicks
- LinkedIn advertising:
- Total KPI: 400,000 views
- Actual performance: 402,283 views
- Native video advertising:
- Total KPI: 5,000 CPM
- Actual performance: 5,067 CPM
- Under-Image banner advertising:
- Total KPI: 4,750 CPM
- Actual performance: 4,866 CPM
