MobiFone – Effective advertising narrative through visuals
About MobiFone
As Vietnam’s first mobile network operator, MobiFone has provided exceptional connectivity experiences. MobiFone offers high-quality voice and messaging services with a nationwide network and cutting-edge technology. Moreover, we continuously innovate to introduce new data products and mobile technologies that cater to diverse customer needs.
Services
- Creative Solution
- Digital Performance
Success Story
MobiFone’s products and services are presented with a fresher, more relatable image that reaches the target audience through visual communication and creative key visuals. By optimally allocating the advertising budget, MobiFone can effectively capture the attention of its target market, thereby gaining a competitive edge over industry competitors.
Context
The campaign was developed based on a thorough understanding of current mobile plan usage trends. Since the pandemic, the increasing demand for remote work has driven the growth of corporate mobile plans.
Moreover, the rapid recovery of Vietnam’s tourism industry post-pandemic has led to the rise of customers frequently traveling for business or leisure. This presents an opportune moment to target audiences with high demand for voice calls and data services.
Objectives
Communication to increase consumer awareness of MobiFone international telecommunications packages and promotional programs.
Approach
- Focus on promoting new mobile plans through digital platforms, leveraging the speed, precision, and viral nature of 4.0 channels such as Facebook Ads and Viber Ads.
- Expand the reach through new channels like Adbro and Wi-Fi marketing, tailored to specific target audiences and the unique features of MobiFone’s new packages.
- Revamp the visual identity of our mobile plans with new key visuals to enhance the impact and memorability of our messaging.
