EcoVillage Saigon River – The story of villas nestled among 7 layers of nature
About Ecopark
In 2003, Ecopark launched the namesake grand urban project on nearly 500 hectares of land in Hung Yen Province, outskirts of Hanoi, featuring vast green spaces with an estimated total investment of up to 10 billion USD. Pursuing a green philosophy, Ecopark has become the largest “Green Zones” in the North, continuously winning prestigious awards such as: The World’s Best Landscape Design Urban Area, Asia-Pacific’s Leading Complex Urban Area, and Vietnam’s Most Livable Urban Area…
Striving for perfection in creating green urban areas, the founder of Ecopark elevated the concept from “Green Zones” to “Blue Zones” with EcoVillage Saigon River, covering a total area of 55 hectares in the eastern part of Saigon, 18 km from Notre-Dame Cathedral.
Services
- Strategic Planning
- Creative Solutions
- Media Booking
- Digital Performance
Success Story
Without calling for investments, displaying lavish amenities, or emphasizing economic values, the Blue Forest subdivision at EcoVillage Saigon River has been subtly and gently communicated, just enough to touch those who connect with nature, care about proactive health care, and aim for a long-living lifestyle.
Using truly impactful language combined with designs that celebrate the beauty of nature, Blue Forest unveils a fairy-tale land through stories about rich vegetation, lessons from nature, and special villas with heights no taller than the trees, lengths no longer than the canopies, nestled among 7 layers of nature.
Context
Customers are no longer strangers to flashy words for luxury real estate, project advertisements with high-class amenities, and luxurious design styles… But in the context of sluggish liquidity, when customers are not very interested in buying houses, is this communication method still suitable?
Following a unique communication approach, aimed at Vietnam Family Day with the happiness values of each family living under a common forest roof, creative content about Blue Forest gradually paints a clear picture of a longevity land with 32m2 of shade per person, a safe green area for children to freely explore, and where everyone can find their favorite spot to be healed by the forest.
Objectives
Increase awareness of the Blue Forest subdivision with villas nestled among 7 layers of nature, facing three unique themed forests: Farming Forest, Playing Forest, Healing Forest.
Although the product is for the wealthy, it does not mention economic values. The Blue Forest subdivision at EcoVillage Saigon River aims to convey messages differently from other real estate products on the market, not directly selling the product but simply offering unparalleled living experience values.
Approach
- Research and propose directions on the investor’s Fanpage; simultaneously synergize with a plan to extensively cover 25 booking channels from Hotpage/Hotgroup with mass audiences to real estate groups, KOLs… to maximize communication effectiveness.
- Catching the trend of seeking green spaces to enrich emotional wealth, GAPIT Media delivers creative posts, effectively exploring new aspects, evoking the desire for a residence like Blue Forest, and spreading them to various target groups.
- Optimize operation and management by continuously updating new information about the subdivision, the market, and renewing communication thinking, avoiding the common paths of many typical real estate projects.
