Meme Marketing: Spreading messages through laughter

With its strong viral potential, meme marketing is increasingly proving to be a useful marketing tool. Let’s explore the power of Meme Marketing, the reasons behind its trendiness, and important considerations when implementing this strategy.

What is Meme Marketing?

The term “meme” first appeared in the book “The Selfish Gene” by evolutionary biologist Richard Dawkins [1]. At that time, “meme” was used to describe the rapid spread of an idea, behavior, or style from person to person within a culture, similar to how genes are inherited in biology.

Meme Marketing – More Than Just a Trend

However, thanks to the power of social media, memes have transcended their original definition and become a cultural phenomenon. Today, memes often appear in the form of humorous images or videos, used to express opinions, comments on events, or simply bring laughter to viewers.

Businesses quickly catch on and turn memes into an effective marketing tool. By leveraging the humor, relatability, and viral nature of memes, businesses cleverly use them to build deeper connections with their target audience.

Why Meme Marketing is trending

In today’s fast-paced and stressful modern life, audiences seek lighthearted, concise, and humorous entertainment to relieve tension. Memes often reflect everyday situations and emotions, creating empathy and making them feel closer to the brand.

GAPIT Media’s humorous Meme for the EcoVillage Project

Moreover, the production and operation costs of Meme Marketing are significantly lower compared to traditional forms of advertising[2]. Without the need for large investments in video production or expensive advertising, both large and small businesses can participate in the Meme Marketing game.

Flexibility is also a major advantage of Meme Marketing. Memes can be customized and creatively adapted to suit various industries, products, and target audiences. This helps brands easily convey their messages in a creative and relatable way, creating strong connections with their target customers.

Finally, we cannot overlook the viral potential of memes. An interesting and engaging meme can drive shares widely on social media, helping the brand reach a large number of users organically.

With these outstanding advantages, Meme Marketing deserves to be an effective marketing tool that businesses should not ignore.

Considerations when applying Meme Marketing to communication campaigns

To achieve maximum effectiveness with Meme Marketing, businesses need to keep in mind the following important points:

• Brand Alignment:

No matter how humorous, memes still need to ensure harmony with the brand’s image, values, and messages. Avoid using memes that are offensive, insulting, or could cause misunderstandings, negatively impacting the brand’s image.

• Staying Trendy:

Memes have a short lifespan; what’s hot today may become outdated tomorrow. Therefore, businesses need to be quick in grasping the latest trends and creating suitable memes. Delays can make memes outdated and ineffective for marketing campaigns.

Humorous and witty memes inspired by the “EZ Papa” MV have struck a chord with parents

• Creativity and Differentiation:

In the diverse and rich world of memes, copying others’ ideas will drown your brand among thousands of similar content. For Meme Marketing to be truly effective, creativity and uniqueness are necessary, seeking new perspectives to create trends with a distinct brand identity.

• Respecting Copyright:

Copyright is a sensitive issue. When using images, videos, or music in memes, businesses need to ensure they have permission or use legally copyrighted materials.

GAPIT Media leads the Meme Marketing wave

Not limited to traditional marketing campaigns, GAPIT Media is also a pioneer in applying Meme Marketing creatively and effectively to client projects, exemplified by the promotional campaign for the Blue Forest subdivision at EcoVillage Saigon River and Chicco’s “EZ Papa” music video.

With the “EZ Papa” MV, GAPIT Media skillfully harnessed the power of memes to spread its message. Humorous and witty memes inspired by the MV authentically captured relatable and lighthearted moments that any parent could experience. This approach propelled the “EZ Papa” MV to viral status on social media, creating a wave of empathy and capturing the attention of a wide audience.

Setting the direction for meme marketing for the EcoVillage project created a new wave in the high-end real estate industry

GAPIT Media didn’t stop there. They continued to make their mark with a groundbreaking Meme Marketing campaign for the EcoVillage project, creating a new wave in the luxury real estate sector. Instead of a direct sales approach, GAPIT Media chose a bold approach: not directly “selling” the product, but focusing on evoking emotions and spreading subtle lifestyle values through Memes. From witty sayings about luxury living to “trendy” Memes about green living spaces, each Meme carries the unique mark of EcoVillage, cleverly conveying the message of a fulfilling and complete life amidst nature.

GAPIT Media has proven that Memes are not just for young people or mass-market products but can also conquer the high-end segment.

Learn more about the EcoVillage Case Study here and và Chicco Case study here.